(I) Core Business Operation Module
1. Lifecycle Activity Module: Supports stage customization, AI intelligent judgment, phased activity configuration, automated marketing and effect monitoring, realizing precise operation throughout the customer lifecycle.
2. Card Usage Activity Module: Provides visual creation, multi-dimensional customer group selection, intelligent triggering, personalized reward configuration and budget risk control, covering the entire process of card usage marketing activities.
3. Upgrade Activity Module: Implements membership level system configuration, level rule engine, AI upgrade prediction and retention for level maintenance, completing system effect evaluation.
4. Cancellation Retention and Cancellation Retention Compliance Module: Captures cancellation intentions, infers cancellation reasons, matches personalized retention strategies, and builds an active card cancellation retention system.
(II) Supporting Operation Management Module
1. Batch Scheduling Module: Provides visual orchestration, intelligent scheduling, off-peak execution and fault self-healing, ensuring efficient and stable operation of background batch jobs.
2. Activity Promotion Data Module: Manages omni-channel promotion resources, tracks reach effects, conducts intelligent attribution, and quantifies the value of promotion delivery.
3. Multi-channel Gift Distribution Module: Integrates gift library, intelligent routing distribution, monitors inventory and budget, and realizes full-link tracking and optimization.
4. Multi-type Gift Conversion Module: Supports exchange rules and exchange rate management, batch exchange and order control, improving gift liquidity.
5. Invitation Activity Compliance Module: Binds invitation relationships, configures multi-dimensional compliance conditions, conducts real-time tracking and verification, ensuring fair and efficient execution of invitation activities.
6. Marketing Activity Registration Module: Provides activity recommendation, one-click registration and quota management, optimizing the user registration experience.
(III) Data and Intelligent Core Module
1. Data Warehouse Module: Integrates multi-source data, monitors data quality, builds thematic models and feature libraries, creating an enterprise-level data hub.
2. Budget and Cost Control Module: Configures multi-dimensional budgets, monitors consumption in real time, conducts AI budget prediction, realizing refined cost control.
3. Intelligent Platform Core Module: Covers AI capabilities such as data processing, risk control, marketing and services, providing full-stack AI decision support.
(IV) System Foundation Module
System Basic Information Management Module: Provides global parameter configuration, account permission management, operation audit and holiday management, ensuring stable, safe and standardized operation of the system.
(V) Interface and Security Capabilities
1. Standardized Interfaces: Provides core interfaces such as credit card preferential activity creation, real-time transaction activity matching, user level and rights query, and user comprehensive information query, supporting seamless docking with external systems.
2. Security Design: Implements SSL/TLS encryption for data transmission, AES-256 encryption for storage, RBAC access control, operation audit, and remote disaster recovery with minute-level data recovery, meeting financial-level security compliance requirements.
