The Customer Relationship Management Platform is customer-centric. It integrates ECIF unified customer master data, core business, credit, online banking, risk control and external data, building a digital operation middle platform that integrates customer life-cycle management, marketing, service, sales, analysis and assessment. It covers all financial scenarios including retail banking, corporate banking, securities, insurance and consumer finance, solving industry pain points such as customer information silos, extensive marketing, inefficient services, difficulties in customer manager management and weak data-driven decision making.